After a successful Lakmé Fashion Week Summer/Resort 2016, the tech-vertising agency will recreate magic at the Winter/Festive 2016 for the IMGR property.
Last season, within a 25-day
window, AGENCY09’s digital strategy resulted in a cumulative online reach to 10
million fashion enthusiasts across the world.Their key focus was to create
fresh, unique and engaging content on Facebook, Twitter, Instagram, Snapchat,
Periscope, YouTube and Roposo. This tech-vertising agency used new-age tools like
Facebook Live, Twitter Mirror, Go Pro and Snapchat takeovers to make Lakme
Fashion Week the most popular fashion week on social media in the world.
Manav Devraj, Digital spokesperson, IMG Reliance remarked, “We roped in AGENCY09 quite late in our planning during the last season. They showed great enthusiasm that resulted in a phenomenal 35% increase in online engagement and reachacross all official social media platforms of Lakme Fashion Week.We are happy to be associated with them again.”
#LakmeFashionWeek digital
amplification included brand campaigns, build-up campaigns,
contests, and over 33 live coverages of the show. For the first-time, online audiences
witnessed Manish Malhotra, Neeta Lulla, Anita Dongre, Masaba, Rohit Bal along
with Renzo Roso & Sabyasachi conversations showcased Facebook live.
“Working with Lakme Fashion Week
last season was an insightful experience. Our team is excited about
Winter/Festive 2016. This year is only going to be better.”said GautamAnand, Head Conceptualizer,
AGENCY09.
Catch
the live action on Lakme Fashion Week Winter/Festive in the online space @Lakmefashionwk.
About
AGENCY09 (www.agency09.in)
AGENCY09 is Bandra-based online
advertising agency led by Tushar Khakhar. Since its inception in 2013, the
agency has curetted over 75 brands on the internet. Prominent clients include
Future Generali Life Insurance, Rajesh LifeSpaces, JP Infra, Mumbai Press Club,
Electrolux, Mahindra Group companies & best-selling authors among others.
The young and dynamic team has successfully delivered projects across
geographies including USA,
UAE, Spain, Singapore and United Kingdom.
About IMG Reliance (http://img.com/)
In
India, IMG has formed a joint venture with Reliance Industries, India’s largest
company, to develop and own sports, fashion and entertainment
properties.Existing IMG events in India are now under management of the joint
venture. These include the Aircel Chennai Open (ATP) and Lakmé Fashion Week.
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For
PR enquiries contact: Mayura Amarkant, Lead Connector AGENCY09. Tel: 9821117300
| mayura@agency09.in
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